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Scaling Manual Link Building

Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts.


Last month on Search Engine Land, I talked about how manual link building isn’t going away in 2016, despite some predictions otherwise.
In my post, I explained how links, a strong signal within search, also provide further marketing value by:
  • Establishing online connections.
  • Tapping into new audiences.
  • Creating more inroads to your site.
  • Building brand equity.
When you miss out on links, you miss out on marketing.
Of course, you’re not missing out on anything if you aren’t actually linkworthy. Link building is going to be a waste of time if you haven’t properly invested in your site by creating linkable assets that are relevant and valuable to your audience. Link building is part of a larger marketing cycle, and it comes last in the process.
But what if you’re a massive brand, and you need a large-scale link campaign? Assuming your site is worthy of links and promotion, how do you scale something as “manual” as manual link acquisition?
By scaling human effort.

Manual Link Building In Online Marketing

For the past couple of years, many in the SEO realm have believed that manual link promotion wasn’t entirely necessary, believing instead that sites could naturally attract links to quality content through social promotion and sharing.

However, BuzzSumo and Moz released a study that showed even high-quality, widely shared content rarely gets linked.

In fact, I recently had the privilege to speak to Moz founder Rand Fishkin about this very subject, and here are his thoughts:
I think the real key for us was understanding that it is not impossible, but very, very rare for websites and brands to be seeing links come in exclusively through social broadcasting. It works for Moz, and it works for a few other brands that we know.
But outside of those, it really is still a process of doing intentional, deliberate things to earn links, to make people who run websites aware of whatever you’re creating, and to get them pointed to your site in the ways that you need.
Link earning is still what I call it, because I think it no longer is this manipulation to get a link. But instead we’re going to do something remarkable, but that will not just include remarkable content and broadcast — it will also include outreach.
As Fishkin points out, you absolutely need to create remarkable content and broadcast it via social — but for most brands, it still takes strategic, intentional effort to acquire links after you’ve done something linkworthy.

Links, An Online Marketing KPI

The SEO industry is gaining more legitimacy in marketing.
Large brands are recognizing the power of organic search as a channel and shifting more marketing dollars to SEO and link development. Search is by far the dominant traffic driver online, and enterprise companies must account for organic search traffic within their marketing. And strategic SEO includes links.

Of course, Fortune 500 companies don’t need link building for their home pages; these are well-established sites, and their brand names are powerful enough to attract links. The areas where enterprise-level websites lack links are with new marketing initiatives, new products or services, deep linking to underserved assets, and so on.

Major brands are realizing they can’t ignore links if they want to be successful in search. Enterprise businesses are already investing marketing spend in creating something remarkable, and they are often hitting the social broadcasting portion, as well; but for the most part, they’re forgetting about the outreach, and they’re missing links.

Even when these enterprise businesses recognize links as an important KPI, they still face a major challenge in the form of scalability.

Large brands and websites must scale human effort to acquire links at a level that will make a difference in ultra-competitive spaces.

Scaling Human Effort Through Teams

Scaling manual link building means scaling human effort. The only way to scale human effort is by investing in more human hours and growing skilled teams.
It’s difficult to scale manual link building because it requires human effort. As a wise man once said, “Link building is sweat plus creativity.” You can’t automate sweat and creativity.
At its core, link building is one person reaching out to another person and explaining why it would be valuable for them to link from their site. This genuine human interaction cannot be automated or replaced by robots.
To scale manual link building, you need more intelligent humans in the seats, doing the hard work. Furthermore, you need highly trained link builders who are skilled at:
  1. Finding and securing link opportunities.
  2. Prospecting to find relevant and authoritative sites.
  3. Building relationships through digital communication.
  4. Researching and understanding a diverse online community.
  5. Representing a company/asset with a link-first mindset.
  6. Doing technical SEO to discover any SEO issues.
To get real, worthwhile links you need:
  • Creativity.
  • Ingenuity.
  • Human interaction.
  • Strategic thinking.
These attributes don’t scale without more people, and the best way to add more people is through growing trained link-building teams. How do teams make scaling a link campaign more efficient? Let me explain.

A team model makes it much easier to scale a link project. You can start with a smaller team, and as momentum builds, you can begin to scale and grow the team without much disruption to the overall project.

The research and early execution phase of any marketing campaign is the slowest — unless you’re lucky enough to hit virality. Link campaigns are no different; you’ll need to constantly assess what’s working, what could be improved and where you’re missing the mark. Once you’ve established a formula for success, then you’re ready to scale your team and efforts.
An individual SEO is not going to produce the same level of output as a team of link builders. It’s simply impossible to scale up a link-building project with only one person; there is only so much they can do alone.

Growing link acquisition teams presents an efficient avenue for large brands to scale their link campaigns, and team link building offers numerous other benefits.

Benefits Of Team Link Building

Link acquisition in teams offers many distinct advantages.
These benefits include:
  • Increased collaboration.
  • Improved creativity.
  • Ongoing transparency.
  • Shared workloads.
  • More diverse skillsets.
  • Continual learning.
One major benefit of building links in teams is increased collaboration.

The team dynamic fosters the creativity and innovation needed to sustain a long-term link campaign. Working together exposes team members to multiple perspectives and ways of thinking. By interacting with teammates, a link builder might discover a completely new angle or avenue for a link that they would have otherwise not thought about. Collaboration also breeds healthy competition among team members, leading them to push one another to be as efficient as possible.
Working in teams also allows link builders to share the burden and workload of a large-scale link campaign.

Link acquisition can often be a monotonous and difficult task, especially when done at the enterprise level. Fortune 500 companies work in competitive spaces that require greater numbers of links, and one person could quickly become burned out while trying to sustain a massive link project.
Team-based link acquisition also allows you to take advantage of multiple skillsets within a given project.

For example, some team members might excel at outreach, while others are very skilled at link prospecting. By having both of these people on a team, the project as a whole benefits from their varying skillsets.

A team environment also encourages continual learning.

Through shared knowledge and experiences, the team as a whole becomes stronger. Teammates can share best practices and tools with each other that maximize the efficiency of the project. Because the SEO industry is so volatile, it’s important to stay at the forefront of link-building best practices, and continual team learning can ensure this happens.

Team link building scales, and it offers a number of advantages over individual link building.

Recap

Manual link building is the only way to get all the links you deserve, and the types of real links Google wants to count. However, manual link building is difficult to scale because it requires dedicated human link builders. The key to scaling manual link acquisition lies within building teams.
The short version?
  • Manual link building is important within online marketing.
    • Build online connections.
    • Discover new audiences.
    • Create more pathways to your site.
    • Increase brand equity online.
  • Scaling manual link building means scaling human effort.
    • Creativity.
    • Ingenuity.
    • Human interaction.
    • Relevance.
    • Strategic thinking.
  • Team-based link acquisition offers many benefits.
    • Increased collaboration.
    • Shared burden and workload.
    • Multiple skillsets.
    • Continual learning.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
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Pagerank Social Bookmarking Sites List – Dofollow

Pagerank Social Bookmarking Sites List – Dofollow

The high page rank dofollow social bookmarking sites can also help you to improve the page rank of your site. Google page rank is not regularly getting updated for last one year, but it is always good to be ready with quality backlinks.


http://bookmakingdvd.com/story.php?title=mascot-patel-neotown
http://flysketch.com/story.php?title=mascot-patel-neotown
http://megadironline.com/story.php?title=mascot-patel-neotown
http://thehealthprovider.com/story.php?title=mascot-patel-neotown
http://uknscc.com/story.php?title=patel-neotown-patel-neotown-noida-extension
http://webdesign-ie.com/story.php?title=patel-neotown-patel-neotown-noida-extension
http://zxdok.com/story.php?title=patel-neotown-patel-neotown-noida-extension
http://dnece.com/story.php?title=patel-neotown-patel-neotown-noida-extension
http://ergup.com/story.php?title=patel-neotown-patel-neotown-noida-extension
http://ruhno.com/story.php?title=neotown-neotown-noida-neotown-noida-extension
http://tagyourpic.com/story.php?title=neotown-neotown-noida-neotown-noida-extension
http://dgcel.com/story.php?title=mascot-patel-neotown
http://twpca.com/story.php?title=neotown-neotown-noida-neotown-noida-extension
http://yinth.com/story.php?title=neotown-neotown-noida-neotown-noida-extension
http://americanowdeals.com/story.php?title=neotown-neotown-noida-neotown-noida-extension
http://csltouchpro.com/story.php?title=mascot-patel-neotown-mascot-patel-neotown-noida-extension
http://ctanangels.com/story.php?title=mascot-patel-neotown-mascot-patel-neotown-noida-extension
http://mcmastercatholic.com/story.php?title=mascot-patel-neotown-mascot-patel-neotown-noida-extension
http://rgstn.com/story.php?title=mascot-patel-neotown-mascot-patel-neotown-noida-extension
http://ijnaa.com/story.php?title=mascot-patel-neotown-mascot-patel-neotown-noida-extension
http://mauoe.com/story.php?title=patel-neotown-noida-extension-price-list-neotown-noida-extension-price-list
http://perzue.com/story.php?title=patel-neotown-noida-extension-price-list-neotown-noida-extension-price-list
http://piicl.com/story.php?title=patel-neotown-noida-extension-price-list-neotown-noida-extension-price-list
http://cartaofnac.com/story.php?title=neotown-patel-neotown-mascot-patel-neotown
http://fsuipf.com/story.php?title=neotown-patel-neotown-mascot-patel-neotown
http://runwaypm.com/story.php?title=patel-neotown-noida-extension-price-list-neotown-noida-extension-price-list
http://kwidf.com/story.php?title=patel-neotown-noida-extension-price-list-neotown-noida-extension-price-list
http://aceleratemichigan.com/story.php?title=neotown-patel-neotown-mascot-patel-neotown
http://atdcm.com/story.php?title=neotown-patel-neotown-mascot-patel-neotown
http://tagds.com/story.php?title=neotown-patel-neotown-mascot-patel-neotown


#doffollowbookmarking #socialbookmarking2016 #bookmarking #sbmlist2016 #doffollowsbmlist2016

SEO So Simple A Child Can Do It: In 5 Easy Steps

How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it's child's play!

SEO So Simple A Child Can Do It: In 5 Easy Steps

As it turns out, I’m not the only SEO professional in the family. At 14, my daughter Chloe started creating a passive income stream, enviable to most teenagers, of up to $1,100 per month. She did it with only a few ingredients: a WordPress blog, a Google AdSense account and some basic SEO knowledge.
Like many young teenagers at the time (which was about 10 years ago), she was obsessed with the Nickelodeon-owned “virtual pet” website Neopets.com. So, like any enterprising young internet entrepreneur, she started a fan site, at NeopetsFanatic.com, and monetized it.


She researched profitable keyword niches like game cheats, avatars, neopoints and so on. Then she developed content around those niches. After that, she started building buzz and links, leveraging the angle that here’s a kid doing SEO. It doesn’t take very many bloggers picking up on that before you get traction in the Google results.
Pretty soon, she was getting enough visitors to make consistent money with Google AdSense. However, she wouldn’t have seen such great returns on her time spent (which after the initial site build amounted to a handful of blog posts per year) if she hadn’t made the front page for her primary keyword target, “neopets cheats.”
I gave her some training and coaching, but she did all the work. And she was willing to put herself out there as a public figure — speaking to the media, speaking on stage at numerous conferences, at 16 years old. Thanks to the speaking gigs and resulting press coverage, her blog ranked on the first half of page 1 in Google for “neopets.” Boom!
A decade later, my daughter continues to milk this early success, even with Neopets being a fad that’s well past its prime. She does SEO consulting for clients (Yes, the apple doesn’t fall far from the tree) and continues to get in the limelight whenever possible. A couple of weeks ago, she was a guest on Jeremy Schoemaker’s podcast, the Shoemoney Show — another opportunity to demonstrate her entrepreneurial prowess.
The moral of the story: if a child can do it, so can you!
Though your mileage may vary, Chloe’s results are replicable with the right knowledge and the right strategies. Here are five tips to make SEO child’s play.

1. Look For Bankable Keyword Opportunities

Fueled by her passion for the topic of Neopets, she used a basic keyword tool (Nowadays there are many great options for these, with much more sophistication — SEMRush, for instance) to see how she could best reach people with her same interest in Neopets.
She discovered that “neopets cheats” was hugely popular, showing up near the top of the Google Suggest autocomplete suggestions list for “neopets.” She set the bar a little lower because of the competition level for that keyword, initially going after “neopet cheats” and getting traction on that keyword pretty quickly.
With that success, she was able to garner attention from bloggers, and with that additional PageRank, she set her sights higher for “neopets cheats.” Google Suggest guided her entire site structure, in fact. All the categories of her blog were based in large part on the popular Neopets-related keywords.
Any online marketer can do the same, and it needn’t be for a fan site or standalone blog. Exploring keyword niches related to a passion or hobby of yours can reveal new opportunities for you to add new sections or categories to your existing site to reach new audiences that may have interest in that topic.
In fact, just today I was having a conversation about applying this very strategy with an artist who has a passion for elephants and stopping poachers. He committed to moving ahead with this strategy and will be incorporating an elephants section into his art website.
Another tip: Track the keywords your site already ranks for. Are there a few for which you rank 11, 12 or 13? These could be an incredibly easy opportunity to get on the front page, which is where the views are, by beefing up the quality and depth of the content focused around these keywords.

2. See What Content Is Out There, And Figure Out How You Can Improve Upon It

The queries people search for are your insight into their intentions and interests.
Do you find that there are several blogs in your niche, but their coverage is kind of spotty? Flesh out some ideas that provide needed depth on the topic and add massive value. Want to become the go-to blog for winter wilderness survival? Create a comprehensive eBook for edible plants, bring on survival experts, offer resources on starting a fire in a snowy landscape and where to buy the best flint — there are so many ways you could make this niche your own.
Take note especially if searchers are searching for specific items using your internal site search. Are your visitors using terminology/vocabulary that you don’t? If you’re using certain words, but your visitors are using alternative synonyms, you have a disconnect. Or perhaps they are searching for problems, but you are only chasing after the solution-related keywords. Better finesse your content.
For example, if folks are searching on the problem of “treating frostbite,” and your content is about the solutions of “hand warmers” and “sterile dressing,” then you have some writing to do.

3. Make Sure Your Site Is Palatable To Robots

For visitors to flock to your blog, they need to be able to find it first. And although the content should first and foremost be written for the audience, it also needs to be written for the search engines.
Yes, the bots, spiders, crawlers, whatever you want to call them, cannot be neglected. Here are a few tips to make sure the bots “get” what you’re offering:
  • Keep your navigation simple. Make sure there aren’t any pages that are incredibly difficult to get to from your home page.
  • Keep URLs as short as you can. The folder organization within the URL should make sense, too.
  • Bots don’t read the text when it is part of an image. Make sure the text is overlaid on top of the image instead. If that text isn’t in the HTML source as text, it’s likely not going to count.
  • Don’t hide text and require site users to hover over something or click a tab to display the text. If you do this, you risk Google discounting this text, at least partially. Whether it’s product specs or customer reviews, display that great search engine fodder by default.
  • Check that your pages are being crawled often. If there is a strange lag, or if the crawling stops, this is a strong indicator something is awry and Google is having trouble accessing your content.

4. Focus On Getting Links Rather Than Likes

Although social signals are nice to have, links are where it’s at. To acquire links, your content must be linkworthy, as in high-quality, engaging and remarkable. That’s a given. You also need to find a good home for that content. Here are a few tips on how to do that:
  • Keep it on your domain. Although microsites can make sense for certain brand awareness campaigns or events, aim to build up the link authority of your primary site by hosting the linkworthy content there.
  • Be brandable. A linkworthy domain is memorable, easy to type and not confusing when spoken aloud. If it is a clumsy, awkward or otherwise horrible domain, consider changing it. You can buy aftermarket domains for as little as a few hundred dollars. I bought ScienceOfSEO.com for $500, for instance. You can start your search for aftermarket domains at BuyDomains.com and HugeDomains.com; enter your keywords into their site search and start shopping. Examples of brand and domain “makeovers”: Alpha & Omega Financial Services (AOFSUSA.com) became Living Wealth (LivingWealth.com), American Response Inc. (ARI2000.com) became SkyCover (SkyCover.com), and iFitnessMind (iFitnessMind.com) became Orion’s Method (OrionsMethod.com). The first two were the fruits of my re-branding efforts; the latter was my fiancee’s.
  • Tone down the sales pitch. The launching pad of your linkworthy content will most likely be your blog. Your blog should never be a shill for your company — full of shameless plugs, photos of your booth at trade shows and ads for your products/services filling the sidebar. Your blog should be at an arm’s length from your online store or corporate site in terms of its look and feel. If your viral article would repel a Reddit user because of the commercial feel to the page, you’re doing it wrong. Companies who “get it” include Valore Books with their blog, and REI with their blog. You can’t go wrong with a magazine-type feel, in my opinion.

5. Build Your Credibility Over Time With Authority Marketing

Building authority goes beyond links. The links and the content are great building blocks, but don’t stop there. Aim to become a thought leader in your field.
Conferences related to your niche are a great way to get your presence known among the other niche experts and influencers. If you can market yourself effectively enough to get a speaking gig, that will give you a huge boost in your visibility as an expert. There are plenty of Calls for Speakers posted on the web by industry conferences. Start applying. My daughter at 16 could do it; so can you.
If you don’t have any significant speaking experience, and you’re starting from zero, it’ll be easier to break into the speaking world if you first go local. Meetups (meetup.com) are still going strong, and they present a great opportunity to do some local-scale networking. Once you have a feel for the group, propose a topic that you have enough knowledge on to present yourself.
After meeting other experts or sharing your content with them, talk about how you can collaborate with each other on podcasts, collaborative articles, Google Hangout webinars and other projects. This could lead to their subscriber base getting interested in what you have to offer, as well.
Consider launching your own podcast show. Being a podcast host not only conveys thought leadership status, it also gives you a great excuse to reach out to major influencers and start a dialogue because you can invite them onto your show as a guest. Be sure to ask your fans, followers and listeners to post reviews on iTunes, as that’s an important part of the iTunes ranking algorithm.

Final Thoughts

By finding a valuable niche, building your content and credibility, and then using SEO to get that content seen, you can easily make money in a way that can scale. It’s child’s play! Well not really, it’s a lot of hard work. But if you are willing to put in the “hard yards,” even if you’re not technical, you can achieve great results and dominate in Google.


Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

If your pages work on HTTPS, Google will likely show the HTTPS version over the HTTP version, starting today.

Google To Begin To Index HTTPS Pages First, Before HTTP Pages When Possible

Google’s Zineb Ait Bahajji announced that going forward, Google will try to index HTTPS pages first, before the HTTP equivalent page. That means that if your site’s internal navigation references the HTTP URLs, Google will try to see if the same pages work on HTTPS. If they do, Google will index the HTTPS version and show those pages in the search results.

Google said, “Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages… Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page… When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL.”

The conditions include:
  • It doesn’t contain insecure dependencies.
  • It isn’t blocked from crawling by robots.txt.
  • It doesn’t redirect users to or through an insecure HTTP page.
  • It doesn’t have a rel=”canonical” link to the HTTP page.
  • It doesn’t contain a noindex robots meta tag.
  • It doesn’t have on-host outlinks to HTTP URLs.
  • The sitemap lists the HTTPS URL or doesn’t list the HTTP version of the URL.
  • The server has a valid TLS certificate.
The first condition is a big one, that the page doesn’t include “insecure dependencies.” Many pages include insecure images, includes, embeds, videos and so on.
This is all part of Google’s effort to make for a securer web.

The Best 7 SEO Strategies for improve your website ranking in 2016

The Best 7 SEO Strategies for improve your website ranking in 2016
  • 1. Optimize for mobile search
  • 2. Focus on a variety of keywords
  • 3. Don’t ignore social media
  • 4. Ditch complicated UX and URL
  • 5. Don’t sweat the small stuff
  • 6. Long tail SEO still matters
  • 7. Pair up with PR