Digital Marketing Job Interview Questions
and Answers – 2015-2016 – Every Marketer Should know about these
questions & answers.. Let’s start now..
Digital Marketing will not
only continue but will also grow in the coming period which will generate good
job opportunities in Digital Marketing career. All you got to do is search
for good opportunities and hook up an interview for yourself.
Now if you have scheduled an interview for a
Digital Marketing job, then which questions do you think are likely to be
shot at you by the interviewer? No idea? Well, we have compiled a list of
TOP most important and frequent questions and answers to them that will
surely help you crack the interview and earn you your dream Digital
Marketing job.
Q: What is digital marketing?
Digital marketing is an umbrella term for the targeted, measurable, and
interactive marketing of products or services using digital
technologies to reach and convert leads into customers.The key objective is to
promote brands, build preference and increase sales through various digital
marketing techniques.
What are the types of digital marketing?
Digital Marketing is about reaching customers with
your marketing campaigns through digital channels, such as web, mobile,
interactive billboards, and social media.
(1) Email marketing (2) SEO (search engine
optimisation) (3) PPC (pay per click) (4) Social media (5) Online advertising
(6) Affiliate marketing (7) Text messaging (8) Blogging, RSS & News Feeds
(9) Viral marketing
However, there can be different levels of digital
marketing. Using your TV Ad verbatim and just paying for impressions is a very
crude level 1.
Coming up with a purpose built video ad for the
size that is also interactive, and has an accompanying campaign landing page
for users to click through to interact more with your brand is probably level
2.
And level 3 is probably utilising
very specific targeting, and perhaps the viral nature of social networks, so
that your campaign is not just about impressions or eyeballs, but about level
of interaction.
Digital marketing is the type of marketing done
through online or the digital technology world. Like print media or electronic
media, online is another platform to market products and services. People are
more connected and interacts faster online. Thus, digital marketing not just
helps clients to market their products better through online but also users who
can reach out to products from their system or mobile phone.
Various popular channels in digital marketing includes:
· Search Engine Optimization (SEO)
· Pay Per Click (PPC) Advertising
· Content Marketing
· Mobile Marketing
· Conversion Optimization
· Social Media Marketing
· Web Analytics Certification Training
· Search Engine Optimization (SEO)
· Pay Per Click (PPC) Advertising
· Content Marketing
· Mobile Marketing
· Conversion Optimization
· Social Media Marketing
· Web Analytics Certification Training
Q: What is difference between direct
marketing and branding ?
In a direct marketing campaign the advertiser is
interested to target the audience who are most relevant to the business. The
major metric to consider in this type is conversion rate, which explains about
ROI. Most common campaign types are Search Network Only, Shopping Campaigns,
Dynamic Search Ads etc.
In Branding campaign an advertiser needs exposure
of his brand on major sites and applications. The most popular methods are
Display Ads, Remarketing, Youtube Ads and custom ads target.
Q: What is Google Adwords remarketing?
Answer: AdWords remarketing is a targeted
marketing strategy which allows marketers to reach the people who previously
visited their website but did not take any action or did not experience
conversion. It is another way to match the right people with right Ad.
According to Google ” Remarketing is a tool that
can drive ROI for all types of advertisers, regardless of the focus of your
campaigns (brand-oriented, performance-driven, etc.) or your ad formats…you can
then remarket to those users who reach your site by showing them tailored ads
on sites throughout the Google Display Network.”
E.g. if someone visits your website, Google puts a
tracking code in their browser. When that same person visits any other website,
Google display network makes your Ad appear to him on the website he is
currently on. You yourself might have noticed this.
Q: What attracted you to the digital marketing
industry?
You should try and answer this question as honestly
as you can. Think about why you applied for your first digital marketing job –
was it the reputation of the industry? Its fast-paced nature? The fact
high-paying salaries were on offer? Or the fact that it’s constantly changing,
growing and adapting on a weekly basis?
The employer is asking this question to test your
commitment to the industry and to find out what makes you tick as a digital
marketing candidate – so your answer needs to convey your commitment and
enthusiasm for the sector overall.
A good answer would be to say that you were
attracted to the industry because it’s got a good reputation and there are lots
of opportunities available to progress your career, learn new skills and expand
your knowledge. This answer shows you’re committed to the sector long-term and
demonstrates that you’re a candidate who’s constantly looking to improve and
enhance their skills.
Q: What do you enjoy most about working in
digital marketing?
Again, with this answer, it’s best to be honest.
Consider which tasks you look forward to in your day and which areas you
particularly enjoy working in… but be careful not to just go for the ‘easy’
tasks. The employer wants to hear that you enjoy being challenged and is again
looking for an insight into who you are as a candidate.
With this answer, it’s best to list a couple of
things, preferably across a range of niches (eg. SEO, PPC, Social, Affiliates
etc) to demonstrate your skills and your passion for the sector overall and to
show that you’re not a ‘one trick pony’.
Q: And what do you like least about working in
digital marketing?
Don’t dislike any part of working in the digital
marketing industry? Sorry but I think you’re fibbing! And the employer will
too! Why? Because there’s always something, big or small, that everyone
dislikes about their job.
Think about which parts of your last job you
dreaded and why – and consider what bugbears you have with the industry. Above
all, be honest! You never know; the employer might feel the same way – and it
might convince them to take you on. Similarly, if you voice your dislike of a
particular task now, the employer might end up tweaking your role if they do
take you on to ensure you don’t have to do something you don’ like.
Q: Where do you see yourself in five years’ time
in the digital marketing sector?
With this question, the employer is testing you to
see how much ambition you have and to see how much you’ve thought about where
your career is going to go. Now, we’ve addressed this one on our Blog before
but in regards to digital marketing, if you really want this particular role,
I’d urge you to think about the role you’re being interviewed for and how you
might be able to progress within that particular company before you give you
answer.
It’s OK to be ambitious – but you also need to be
realistic too. If you’re interviewing for a digital marketing executive role,
you could say you’d like to be a digital marketing manager either in-house or
in an agency – which will show the employer you’re keen to progress and take on
extra responsibility – possibly at their business. On the other hand, if you’re
applying for a digital marketing manager vacancy, you could say you see
yourself in a Head of Digital role – or running your own digital marketing
agency. Although the latter might put a few employers off, it shows you’re keen
to be successful and not just stagnate in one role.
Q: How do you think your experience of digital
marketing will benefit our business?
With this question, it’s all going to come down to
your own personal experience – so think about what you’ve done in the past and
what skills you’ve picked up which they might not necessarily have in-house
which could benefit the business overall. Also consider any particular digital
marketing campaigns that you learnt a lot from – and how this particular knowledge
could help the business or one of the business’ existing clients.
In this instance, the employer is really asking
what differentiates you from the rest of the applicants – so think carefully
about what makes you unique (in terms of your digital marketing skills,
knowledge, experience and contacts) and how this could have a positive effect
on the business.
Q: How has your degree helped your digital
marketing career?
Now obviously this one will only be relevant to
graduates but it does get asked, particularly if you have a degree which isn’t
necessarily directly related to marketing or digital marketing. In this
instance, consider what core skills you needed to complete your degree and
dissertation and how these can be transferred to the digital marketing industry.
For instance, if you have a Journalism degree, you could talk about how your
degree has equipped you with knowledge of how to approach outreach – and how to
structure an article/report properly.
Similarly, if you have a degree in Economics or
Maths, you might want to talk about how your degree has benefited you when
you’ve had to manage budgets and calculate daily spend allowances for PPC
campaigns.
With this question, the employer wants to know what
skills and knowledge you picked up at university that could benefit their
business in the long run.
Q: What has been the biggest challenge of your
digital marketing career so far? And how did you overcome it?
When an employer asks you this question, they want
to know how you deal with challenges and roadblocks and – potentially even how
you deal with failure. Why? Because challenges are guaranteed to crop up in
every role – and the employer wants to make sure you’re not going to crumble
and struggle to cope when they do.
Think carefully about the challenges you’ve
encountered in your career and what the outcome of these challenges have been.
In this instance, it’s OK to mention a challenge which resulted in failure – as
long as you can say what you’ve learnt from it and how you’ve used that
knowledge to affect the success of a future campaign.
For example, you could talk about a site you’ve
worked on that was hit with a Google Penguin update – and how you had to work
hard to clean up the site’s link profile in order to recover rankings and
Google’s trust. In this case, you could say that you learnt that Google’s
constantly changing its algorithms, you learnt what makes a good/bad link and
the importance of sticking with a project from start to finish and you learnt
the importance of keeping a clean backlink profile.
Q: What most attracted you to this digital
marketing vacancy?
With this question, the employer is asking why you
applied for the job so it goes without saying that your answer needs to reflect
the job advert and the business you’d be working in. Think back to when you
first saw the job advert and ask yourself what it was that made you click
‘apply’ – was it the actual role itself? The business? The location? Or was it
the salary? Normally I’d urge you to be honest, but if you did apply for the job
because it had a great salary, I’d urge you to keep quiet in this instance –
you don’t want the employer to think you’re greedy!
From a perfect answer point of view, I’d advise you
to focus on the role itself and the company in question. If it’s true, you
could say that you applied for the job because you liked the variety the role
offered and you were keen to work for a well known, well respected brand.
Alternatively, you could say that you applied because you wanted to work for
one of the best employers in the area and the opportunity sounded perfect in
terms of taking the next step in your career.
These were some of the questions with which you can
prepare yourself for your Digital Marketing job interview and impress the
interviewer with your knowledge. Reap its benefits.
Let us know in the
below comment box if we have missed any question.
0 comments:
Post a Comment